“Click Here”: The Internet’s Most Famous Call to Action
If there is one phrase that almost every internet user has seen, it is “Click Here.” Short, direct, and almost universally understood, it has been guiding people through the digital world since the early days of the web. But while “click here” remains one of the most common calls to action (CTAs), its role in modern web design is evolving.
What Does “Click Here” Mean?
“Click Here” is a basic instruction telling the
user to interact with a link or button. When you see it, you know that clicking
will take you somewhere else—whether that’s another webpage, a form, a
download, or a video. The phrase removes uncertainty and makes it clear that
action is required.
The Origins of “Click Here”
In the 1990s, when the internet was new to most
people, “Click Here” was a crucial guide. Many users didn’t know what a
hyperlink was or how it worked, so websites spelled it out. The simplicity of
“Click Here” helped bridge the gap between technical systems and everyday
people.
Why “Click Here” Still Works
1.
Clarity
– It’s direct and instantly understandable.
2.
Universal
Recognition – People of all ages and technical abilities know what it
means.
3.
Action-Oriented
– The word “click” prompts movement, while “here” points to the location.
Because of this clarity, “Click Here” can
still be effective, especially when used for audiences that may not be
tech-savvy.
The Downsides of “Click Here”
Despite its strengths, “Click Here” is not
always the best choice:
·
Lack of Context
– It doesn’t tell the user what will happen after clicking.
·
Accessibility
Issues – Screen readers for visually impaired users read link text
aloud. “Click Here” alone doesn’t explain the destination or purpose.
·
Poor for
SEO – Search engines use link text to understand what the linked page
is about. “Click Here” provides no keyword value.
·
Outdated
Feel – Modern websites often use more descriptive, brand-aligned CTAs.
Better Alternatives
Instead of saying only “Click Here,” add
descriptive text that explains the benefit or destination:
·
“Click here to download your free guide” → “Download Your Free Guide”
·
“Click here for our latest offers” → “View Our Latest Offers”
·
“Click here to register” → “Register for the Workshop”
This approach improves accessibility, boosts
SEO, and builds trust.
When “Click Here” Still Makes Sense
While it’s not always ideal, “Click Here”
works well in:
·
Step-by-step instructions for beginners.
·
Contexts where there is only one clickable link.
·
Environments with limited space, such as printed
materials or small banners.
